MINUTES
MARKETING & RESOURCE DEVELOPMENT COMMITTEE
ELISHA D. SMITH PUBLIC LIBRARY BOARD OF TRUSTEES
May 5, 2022
Called to order at 4:34pm by Chair Witt
Present: Halverson, Witt and Chintamani
Also Present: Golz, Kopetsky and K. Dreyer
Public Comment/Communication: None
Approval of Minutes
Motion made by Halverson, seconded by Chintamani to approve the Marketing & Resource Development Committee meeting
minutes of October 3, 2019. Motion carried unanimously.
Discussion/Action Items
Review of Current Marketing Plan
The committee reviewed the Marketing & Resource Development Plan. They discussed how we should be consistent with image and messaging, tell the story, develop a brand, engage the community, extend our reach, show value to the community and build on history as well as look into the future. Branding guidelines, updated logo and a responsive website design should be established.
Update on Existing Library Marketing Efforts
The committee reviewed the existing marketing efforts.
Brainstorming for Market Plan Updates
The various social media platforms were discussed as well as the target market for each. A review of the current platforms being used and a messaging calendar should be established. A review of the current website and print materials should be looked at to make sure they are consistent. More photos should be included.
Chintamani left the meeting at 5:30pm.
We will meet again after we get the results of the Community Visioning Sessions and survey.
Motion made by Halverson, seconded by Witt to adjourn. Motion carried unanimously.
Adjournment
Meeting adjourned at 5:47pm.
Respectfully submitted,
Kathy Dreyer, recording secretary
