MINUTES
MARKETING & RESOURCE DEVELOPMENT COMMITTEE
ELISHA D. SMITH PUBLIC LIBRARY BOARD OF TRUSTEES
September 12, 2017
Called to order at 4:30pm by Englebert
Present: Englebert, Halverson, Hermans, Wicihowski and Witt
Also Present: Director Lenz and K. Dreyer (Administrative Assistant)
Public Comment/Communication: None
Approval of Minutes
Motion made by Witt, seconded by Wicihowski to approve the Marketing and Resource Development Committee meeting minutes of July 11, 2017. Motion carried unanimously.
Discussion/Action Items
· Witt developed a document called 5 Steps for Creating a Marketing Plan, adapting it from the New Mexico State Library Marketing Plan and others.
· The committee reviewed the survey results and statistics. The goal of the committee is to better serve our current patrons and increase awareness and usage.
· The committee determined that the top three target groups we’re going to try to better reach are: Menasha’s Hispanic community, underserved/low income community members, and influential community members.
· At the next meeting, the committee would like to review the year-end statistics for the last 5 years to show trends and usage by format and program. They would also like staff to develop a list of what we currently do to reach the Hispanic community and underserved/low income.
· It was suggested that we invite some people who already have experience in marketing to our target groups to discuss proven methods of reaching out to them.
· The next meeting will be held on Tuesday, October 10, 2017 at 4:30pm.
Adjournment
Meeting adjourned at 5:30pm.
Respectfully submitted,
Kathy Dreyer, recording secretary
