MARKETING & RESOURCE DEVELOPMENT COMMITTEE
ELISHA D. SMITH PUBLIC LIBRARY BOARD OF TRUSTEES
February 13, 2018
Called to order at 4:45pm by Englebert
Present: Englebert, Halverson (arrived at 4:51pm), Hermans and Witt
Also Present: Francisco Cabrera, Editor of La Viva Hispana, Librarian Ana Acosta, Director Lenz and K. Dreyer (Administrative Assistant)
Public Comment/Communication: None
Approval of Minutes
Motion made by Witt, seconded by Hermans to approve the Marketing & Resource Development Committee meeting minutes of January 10, 2018. Motion carried unanimously.
Last year, Francisco Cabrera started La Vida Hispana Twitter, Facebook, Instagram, LinkedIn and YouTube social media sites because people need media that is distributed in Spanish. In January, he printed 10,000 copies of a print newspaper, La Vida Hispana, to distribute in Latino stores and restaurants from Fond du Lac to Green Bay which were free to the public and offered annual subscriptions for $20. So far, they have 462 subscriptions. He is also starting the Hispanic Center of the Fox Valley, a nonprofit Hispanic Center that will offer workshops and computer classes in Spanish. The Center is located at 621 W. Lawrence Street in Appleton and the ribbon cutting will be held on February 15 at 5:00pm. Cabrera is working with organizations such as the Casa Hispana, Workforce Development Center, the Menasha Joint School District and the Appleton Public Library to offer informational and computer classes. He has 179 people on a waiting list for a computer class. It was suggested offering at the library informational and computer classes in Spanish and English classes for parents. Cabrera and his staff will check our social media sites to add information to their sites about the services we offer in Spanish. Englebert conveyed that we would like to provide more to the Hispanic community and work with them in any capacity we can.
Ana Acosta visited Banta Elementary School PTO meeting. Acosta talked about some of the library’s services that are offered in Spanish, opportunities to partner so we can be more present to the Latino parents, our interest in outreaching to the parents from the Latino community to increase awareness of the services the library offers and sending out information to parents on a weekly basis.
At our next meeting, we will discuss the current programs the library offers and brainstorm on other programs, classes, budget and goals. Witt will also review our current marketing materials. She suggested an overview marketing piece to let people know what we are doing.
Lenz will conduct a Doodle poll to determine the next meeting date.
Meeting adjourned at 5:51pm.
Kathy Dreyer, recording secretary